"Inspiring Learning
Enriching Lives
Delivering Success"
Who are NPTC?
NPTC Group of Colleges has a proud history of delivering quality education for more than 170 years since its first college was established in 1843. The Group provides education and training to thousands of students across Wales via nine campuses and offers an extensive range of qualifications from A-Levels to a strong vocational portfolio of programs from Level One to Higher Diplomas and Degrees.
What have we been working on?
EngageCRM UK has been working with the Business Development Unit to deliver a dynamic CRM system for the team to centralise multiple data streams incoming Calls, Tasks, Proposals and Course Management.
The Business Development Unit is responsible for all incoming Calls into NPTC and they needed a simple to use system that would allow users to quickly log calls, set Tasks for staff in multiple departments.
Key Challenges Faced
Integrating multiple streams to centralise and store data
Inbound Enquiries and Task Management
Multiple Departments and users with different controlled access
Sales Pipeline and creating Proposals
Course Administration and attendee management
Email marketing, invites and surveys
Features Used
Website Enquiries
Following up on Enquiries faster!
Calls Integration
Keeping a log on conversations!
Emails & Surveys
Automating emails and surveys!
Tasks
Making sure the job gets done!
Contact Management
Bring everything into one place!
Proposals / Quotes
Grow and manage your sales!
Learners
Student info and alumni history!
Courses
Organise events and attendees!
Reports & Dashboards
Get to the information you need!
We have organised all our processes using the CRM system, having gone from utilising multiple spreadsheets into one central database with full support throughout.
This has improved productivity, organisational processes and fundamentally our client relationships.
EngangeCRM have helped us change every element of the Business Development Unit (BDU), from how we take a call, through to how we support our customers and now, the EngageCRM team have become an extension of the BDU.
Thanks to all the team at EngageCRM, especially Taufique, Sam and Martin – you have made our job easier and saved us time. What more could we ask for!
Jayne Jones
Business Development Manager
250+
Active Users
Across 37 Departments
20k+
Customer Interactions
Calls and Enquries followed up
£300K
Sales increase in first 24 months
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8/10
Average user response
'Rate your overall experience with EngageCRM'
User Survey in 2021
Key Benefits
360° Customer Journey
NPTC now have a full view of their different customers and a record of each interaction they have had throughout their journey
Course Attendance
Application process and notifications throughout have helped increase the course attendance!
Faster Response
Enquiries from learners, employers and more are being followed up faster than ever!
Growth in Sales
Recorded and logged proposals show an increase of over £300k in sales!
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